Placecraft.
Placecraft / land acquisition intelligence

Stop funding
due diligence
on dead deals.

Version01 / 2026
Coverage350+ CBSAs · 50 states
FocusMaster-planned communities
Made byHumanly Labs
The problem / Section 01

You spend months
proving a deal
you haven’t won.

Seven tabs open. Census in one, EPA in another, county assessor, Regrid, LandWatch, Excel, Google Maps. You spend two hours reading a zoning code only to learn your use isn’t permitted. You order a $12K Phase I and discover a brownfield a half-mile out. Six months and six figures — on a site that was never entitleable.

0
Avg. months per deal
$0k
Typical soft cost
0%
Deals that never close
Traditional workflow (days)
With Placecraft
Market selection
30d
1d
Parcel screening
21d
2d
Viability report
42d
3d
Outreach & track.
14d
3d
0 days107 days → 9 days
01
Chapter 01 — Market

Know which markets pencil — before you look.

Eight weighted factors across 350+ CBSAs — population growth, employment, affordability, vacancy, housing supply, permits, appreciation, and income fit. Green means opportunity. Red means move on. Updated quarterly.

350+
CBSAs
8
Factors
Quarterly
Update cadence
Deliverable → Ranked heat map
argus.scoring.us350+ cbsas · 8 factors · live
parcel.analysis.17-040radii engine · 8 dimensions
02
Chapter 02 — Parcel

From the metro down to the soil.

Every for-sale parcel in a target market, pulled live. Filter by net developable acreage and zoning permissibility. A radii-based engine scores each site on drive-time access, affordability burden, and local supply-demand — flagging contamination and zoning conflicts before you call the broker.

12
Filters
5-min
Isochrones
Daily
Refresh
Deliverable → Scored parcel map
03
Chapter 03 — Report

A buildable plan, by Tuesday.

Drop in coordinates and a price from the landowner. The reporting engine overlays FEMA floodplain and NWI wetlands to calculate net developable acres, maps the competitive landscape across housing types, then delivers pro-forma ready numbers — optimized unit mix, pricing strategy, absorption model, and a full competitive comp set.

30+
Sources
10 yr
Horizon
PDF + API
Output
Deliverable → Viability report
mosaic.report.previewbuildable → unit mix → plan
04
Chapter 04 — Pipeline

A CRM built for land acquisition.

Track every property from discovery through contract. A contact registry ties landowners, brokers, and municipal contacts to each parcel. Follow-ups are scheduled automatically. Activity logs keep the full history so nothing falls through the cracks.

5
Stages
∞
Cards
Real-time
Sync
Deliverable → Acquisition pipeline
pipeline.board · live6 active
Disc
3
Revi
5
Outr
5
Nego
4
Cont
2
17-04087
42 ac · R-1 / PUDContract
22-11874
18 ac · MF-3Negotiation
44-02991
104 ac · PUDContract
08-30569
65 ac · R-2Outreach
31-66281
28 ac · MH-1Negotiation
09-11458
12 ac · R-1Review
Close / the invitation

Acquisition-ready.
Not spreadsheet-ready.

Market scores. Parcel analysis. Viability reports. Deal tracking. Four tools, one pipeline. Every output feeds the next. Hand your board a data-backed recommendation — not a folder of PDFs and a prayer.

0+
data points per parcel
0+
integrated sources
0
viability scores generated
0
spreadsheets
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